How and Why it All Started

Roof Tech Sales & Associates

A family legacy, founded in 1997, Jim Gory set out to continue the tradition and utilize the extensive knowledge gleaned from an 80-year heritage in roofing. Roof Tech Sales & Associates set out to provide products and information through distribution, working directly with contractors, architects, consultants, and specifiers. We are an independent representative firm for the highest quality manufacturers in the roofing industry. Our focus is on sales, support, and customer service for our clients. In addition to marketing and sales support, we act as field consultants, provide training, product guidance, and help develop specifications for Florida.



My Why

I thrive on finding solutions for my customers and their clients. When my customers win, we all win. I have a competitive spirit by nature and enjoy the sales process. A natural collaborator and student of roofing, always seeking new and innovative information.

  • Consistently a top performer for several national manufacturing companies & Past Presidents Club recipient
  • Served on the Board Of Directors at the CFRSA and the SFRSA.
  • Past president of CFRSA in 2000.
  • Elected member of Rep Advisory Board
  • Currently holds a patent pending for an innovative roofing application


What you don’t know about me is that I’m an avid cyclist and ride over 100 miles a week. Also a 10-year participant and fundraiser in the Miami Dolphins Cancer Challenge

Jim Gory

Founder, Independent Sales Representative

mobile: 407-342-4282
email: jim@rooftechassociates.com

My Why

I worked my way into this field by starting at the bottom and learning the ropes, customer service, inside sales, purchasing and financing, I understand every aspect. I love to find the shortcut to help people. I do the legwork for my clients so they won’t have to. I thrive on finding solutions for my customers and their clients.

  • I’m the glue that keeps everyone and everything together
  • Treat my clients like family
  • Degree in Business Management

What you don’t know about me is that I always answer the phone, the response I get is …I knew you would answer!!!

Cece Rooks

Marketing, Independent Sales Representative

mobile: 559-310-3504
email: cece@rooftechassociates.com

My Why

I am quick to find the answers my clients want, always working toward the best result. I’ve always focused my work on meeting people’s needs before they know they need them. Creating good relationships and maintaining that relationship with honesty and customer service.

  • Rookie of the Year at GulfEagle Supply
  • 6 Years of Roofing Experience
  • Attention to detail

What you don’t know about me is that I’m a Miami Heat basketball fan and Argentina Football (Soccer) aficionado, but my new hobby will be learning about being a new dad. 

David Palaci

Independent Sales Representative, Central Florida

mobile: 305-606-8779
email: david@rooftechassociates.com