How and Why it All Started

Roof Tech Sales & Associates

A family legacy, founded in 1997, Jim Gory set out to continue the tradition and utilize the extensive knowledge gleaned from an 80-year heritage in roofing. Roof Tech Sales & Associates set out to provide products and information through distribution, working directly with contractors, architects, consultants, and specifiers. We are an independent sales firm for the highest quality manufacturers in the roofing industry. Our focus is on sales, support, and customer service for our clients. In addition to marketing and sales support, we act as field consultants, provide training, and product guidance, and help develop specifications for Florida.



My Why

I thrive on finding solutions for my customers and their clients. When my customers win, we all win. I have a competitive spirit by nature and enjoy the sales process. A natural collaborator and student of roofing, always seeking new and innovative information.

  • Consistently a top performer for several national manufacturing companies & Past Presidents Club recipient
  • Served on the Board Of Directors at the CFRSA and the SFRSA.
  • Past president of CFRSA in 2000.
  • Elected member of Rep Advisory Board
  • Currently holds a patent pending for an innovative roofing application


What you don’t know about me is that I’m an avid cyclist and ride over 100 miles a week. Also a 10-year participant and fundraiser in the Miami Dolphins Cancer Challenge

Jim Gory

Founder, Independent Sales Representative

mobile: 407-342-4282
email: jim@rooftechassociates.com

My Why

I worked my way into this field by starting at the bottom and learning the ropes, customer service, inside sales, purchasing and financing, I understand every aspect. I love to find the shortcut to help people. I do the legwork for my clients so they won’t have to. I thrive on finding solutions for my customers and their clients.

  • I’m the glue that keeps everyone and everything together
  • Treat my clients like family
  • Degree in Business Management

What you don’t know about me is that I always answer the phone, the response I get is …I knew you would answer!!!

Cece Rooks

Sales and Marketing, Central Florida

mobile: 559-310-3504
email: cece@rooftechassociates.com

My Why

I strive to be responsive and accessible so that each customer feels valued and important with every interaction. Give experienced advice on the best products for each job. Every project presents a challenge and I enjoy being a resource to help contractors navigate all the options.

  • Provide accurate and timely technical, pricing and availability information in one call.
  • Conduct hands-on training to demonstrate the performance of the products and instruct on application techniques.
  • Help decision-makers find the best solutions for their roofing needs.
  • Roof Consultant Institute Chapter President (2015)

What you don’t know about me is that I’m a good cook and worked directly for the captain in the Navy.

Gene Hand

Territory Manager, North East Florida

mobile: 904-903-1859
email: genehand1@gmail.com